We know that you have to have skills when it comes to having success in your network marketing business. Prospecting is what keeps a home based business growing. But what makes a prospect a good prospect? It’s important to identify who your target market is so that you won’t waste any of your time trying to sell your product or service to someone that has no desire to purchase what you have.
In order to identify who your target market is you should be looking for 2 key things to determine if they would be a good prospect for what you have:
1. The prospect has a want or a need for what you have - The best type of prospect that you could ever have is one that has a need for something else. For example, if you are in a network marketing program and you are marketing a skincare product, you want to be talking to people who are already looking for the type of skincare solution that your product provides. If you only talk to those that are looking for the benefits of your MLM product, you won’t have to do any convincing.
2. The prospect has to want a solution - Have you heard the story of the guy who was drowning and a boat comes along and the drowning man is offered a life vest and the guy won’t take the life vest because it’s the wrong color. We all know people who, for whatever reason, seem to be unable to see the answer even when it’s right there in front of them. Well, if your prospect has given up all hope of fixing their problem, then there is nothing you can do for them.
Let’s go back to the skincare product. I ask my prospect "if I could show you a way where you could get rid of wrinkles leaving you with smooth younger looking skin, would you like to know how you could do that?" and they answer "no, then I'm moving on. I'm not going to try and twist their arm to convince them that my skincare product could potentially make them look 10 years younger. If they're happy where they are at, I let them be. And the best part is that I found out if I'm talking to the right or the wrong person within a few seconds.
So... if a prospect has a want or a need, and a prospect wants a solution, then I simply show them how to get that done. I know that there are plenty of opinions out there on growing a home based business, but personally, I enjoy helping people to solve their problems much more than I enjoy convincing someone that they need what I have.
If you have a network marketing business, then go find some people to help! The greatest asset a business can ever posses is a known list of satisfied customers. If your product has benefits, then go find the folks that want those benefits, and help them out!
If you don't have a clue where to start, don't worry, I can show you how to find you’re your target market.
Tuesday, August 19, 2008
Thursday, August 14, 2008
Want To Grow Your Downline
There is a 95% failure rate in the network marketing industry. The best mlm companies already know that fact. How can you be on the top and grow your downline?
Listen; there are plenty of people that make it in their network marketing business. But I guarantee you that the leaders, the so called top dogs are not using the same strategies and methods that they teach you to use. If you want to make the big dollars in your home based business, you had better get the skills that are needed to get the job done.
What skills you ask? Sales and marketing skills. There are some people that are natural born sales people and then there are people that have to learn the art and science of marketing. If you really want to grow a huge downline and actually make money in the network marketing industry, then you had better learn the skills and master the tools that will get the job done.
If you continue to do what your upline tells you to do, your mlm company will continue to grow but will yours? Think about this, would you go looking in the classified ads for a sales job that you don't have any experience in doing? If you were an employer, would you hire someone for a sales position that doesn't have any experience?
Then I ask you, why do we join a network marketing company where the money is in selling a product or service and we don't have any experience in sales. And why do we ask anyone and everyone with a pulse to join our business without any experience? Because that is what our upline is teaching us to do.
Stop doing what your upline tells you to do and learn the art and science of marketing. Learn how to systematically add reps into your network marketing business. Once you learn how, you can grow any mlm business to any size that you want.
Listen; there are plenty of people that make it in their network marketing business. But I guarantee you that the leaders, the so called top dogs are not using the same strategies and methods that they teach you to use. If you want to make the big dollars in your home based business, you had better get the skills that are needed to get the job done.
What skills you ask? Sales and marketing skills. There are some people that are natural born sales people and then there are people that have to learn the art and science of marketing. If you really want to grow a huge downline and actually make money in the network marketing industry, then you had better learn the skills and master the tools that will get the job done.
If you continue to do what your upline tells you to do, your mlm company will continue to grow but will yours? Think about this, would you go looking in the classified ads for a sales job that you don't have any experience in doing? If you were an employer, would you hire someone for a sales position that doesn't have any experience?
Then I ask you, why do we join a network marketing company where the money is in selling a product or service and we don't have any experience in sales. And why do we ask anyone and everyone with a pulse to join our business without any experience? Because that is what our upline is teaching us to do.
Stop doing what your upline tells you to do and learn the art and science of marketing. Learn how to systematically add reps into your network marketing business. Once you learn how, you can grow any mlm business to any size that you want.
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